David McPherson is a Waterloo, Ontario-based author, freelance writer, and communications consultant. Ever since attending his first rock concert in 1989 (The Who) and buying his first LP (Freeze Frame by The J. Geils Band), music has become “the elixir of his life.” With more than 18,000 songs on my iPod, and an ever-growing vintage vinyl collection, it’s a joy to discover new music; he loves sharing these discoveries with his wife and two children. After watching his first show [The Old 97s] at the Horseshoe Tavern more than twenty years ago, he was in love with this iconic venue. In 2017, his first first book: The Legendary Horseshoe Tavern: A Complete History, was published by Dundurn Press. His follow-up, tentatively titled, Massey Hall: An Enduring Legacy is scheduleed for release in 2021.

A regular contributor to Words + Music, Canadian Cycling, and CSA News, over the years, his writing has appeared in countless publications including: the Globe & Mail, No Depression, Paste, American Songwriter, Bluegrass Unlimited, Exclaim! and Canadian Musician. As president and chief creative officer of McPherson Communications, David helps clients get the words right.