Looking for the right words at the right time for the right audience? Need a writer to craft compelling copy for your blog, website, or corporate communication vehicle?
“David McPherson is a great writer who delivers creative and compelling copy that nails all facets of an assignment. David is a thorough professional who ensures that deadlines are met, the copy has been received, and follows up on whether there are questions or concerns, which is just as important as good writing. Dave is also a great guy to deal with; he’s got a wide range of eclectic interests all of which brings colour and fun to his written work and just in talking with hiim.”
– Tim O’Connor, president, O’Connor Golf Communications
I specialize in:
Editorial management, helping clients come up with an editorial calendar and planning the content for a print or digital publication based on the target audience;
Writing editorial content for your website, so Google pays attention and your content is on your audience’s radar.
My expert knowledge and specializations include, but are not limited to:
Content Development
“I’m the editor of the SOCAN magazine Words + Music, to which David McPherson is a regular contributor. David is an enthusiastic, engaged writer who is thorough and skilful at his craft. He is equally adept at pitching interesting, successful story ideas and expertly undertaking those generated in-house. I unhesitatingly recommend him as a writer and contributing editor.”
– Howard Druckman, Editor, Writer, Musician
What I Specialize In
Copywriting – need converting copy for your website? I can write that for you. Whether it’s a sales page, service page, about page or shop page, I can turn your bland copy into persuasive copy that converts.
Blog writing – you know that task you hate to do? Well, I love it. Blogging is my thing. I blog on my blog, blog on other people’s blog and will blog on your blog too. And I can turn your blog into a strong marketing tool too.
Ghostwriting – too busy to write? Let me take over and write for you. I’m a ghostwriter for key influencers in the blogging industry and I have no problem writing in your voice and brand.
“David is not only talented, but reliable, a rare and valuablecombination among freelancers. He puts obvious pride ineverything he does, so the product is well-written, inventive anderror-free. He tackles everything with the same enthusiasm, fromshort pieces to features, from profiles to technical articles.”
– John Gordon, Golf writer, author, editor
Let’s Talk
Services
Content Creation
From writing engaging blog posts and thought leadership pieces to producing nurturing emails and whitepapers, I can help fill your website with content that your visitors (and future customers) love.
Strategy
Need someone to map out your content calendar and strategy? I’ll work with your team to come up with a content marketing plan that meets your business objectives.
Content Amplification
I don’t just create content — I amplify it. When you work with me, you’re not just hiring a writer; you’re also getting a social influencer who can put your brand in front of a wider audience.