How the Song Happened: Cory Marks’s “Outlaws & Outsiders”
Got a gypsy soul, I’m a rebel and rogue
And I’m always on the run
With a fire inside I ain’t ever gonna die
I’m a locked and loaded gun
– “Outlaws & Outsiders”
After a country-rock song you wrote surpasses 25 million cumulative streams worldwide, a move to Music City, where the heart of the industry lives, might feel like the logical next step.
Not for Cory Marks. Despite “Outlaws & Outsiders” reaching Top 10 on rock radio South of the border – and peaking at No. 3 in Germany – the songwriter is content to stay close to home. He lives in Sturgeon Falls (population 6,798), 39 km West, along the Trans-Canada Highway, from his hometown of North Bay. This fact is no surprise. As “Outlaws & Outsiders” suggests, Marks writes songs filled with truths learned from his rural upbringing. At heart, he, too, is an outsider.
“A lot of my songwriting is based on real and honest things that have happened to me, or close to me,” he says. “I would much rather write a true story – and [have] my own story really resonate – than create one with five or six other writers in a room with the hopes of a big hit. I always try to keep it real that way.”
Catching up with the songwriter on an autumn afternoon finds Marks enjoying time at home, writing more songs (he figures he probably has close to 50 set aside for his next record), hitting the gym, and finishing the requirements to obtain his private pilot’s license.
“Outlaws & Outsiders” started as simply a cool title for the cross-Canada tour Marks did with Aaron Pritchett five years ago. Canadian country radio is where the songwriter would love to land, but like the song’s title, he’s an outlier. His sound isn’t poppy enough to fit the mainstream mold. “I feel like I’m a country artist, first and foremost,” he says. “I want to give country radio something different for the fans and for the genre.”
“Country music needs change, and I want to be that change”
Before the song’s global success, the journey to 25 million streams started in Las Vegas in the fall of 2015. Marks joined Kevin Churko at the eight-time JUNO nominee’s studio, The Hideout. The pair wrote the bones for “Outlaws and Outsiders” in less than a day. Churko then used his influence to land some heavy-hitter guests: veteran country music icon Travis Tritt, Ivan Moody of Five Finger Death Punch, and Mick Mars of Mötley Crüe.
With or without the support of Canadian country radio, Marks will stay true to the outlaws and outsiders who inspired him: from Hank Williams to Buck Owens, Willie to Waylon, and Steve Earle to Sturgill Simpson. Growing up in North Bay, the artist was an aspiring hockey player, and picked up the drums as his first instrument. His dad turned him on to these country legends, and he simultaneously discovered hard rock, becoming a fan of bands like Rush, Black Sabbath, Grand Funk Railroad, and Deep Purple.
“It’s unfortunate for artists like myself, with more of a rock edge, that we don’t often get the respect from the country establishment,” he says. “Country music needs change, and I want to be that change.”
Sno Babies Synch
As if the streaming success of “Outlaws & Outsiders” wasn’t enough, Marks also landed a synch with the song in Sno Babies (2020) – an independent film that looks at the dark realities of addiction. Better Noise Music, Marks’ label, produced the film, and the soundtrack, and felt his song fit well with the theme. “To watch the movie unfold, and have your song come on, that was such a cool moment,” he says. “As an artist, you dream of having a hit on the radio, but getting one of your creations featured in a film is also an incredible honor.” Come 2021, Marks’ song “Blame It on the Double” is set to appear in another Better Noise Films feature, The Retaliators.