David McPherson is a Waterloo, Ontario-based author, freelance writer, and communications consultant. Ever since attending his first rock concert in 1989 (The Who) and buying his first LP (Freeze Frame by The J. Geils Band), music has become “the elixir of his life.” With more than 18,000 songs on my iPod, and an ever-growing vintage vinyl collection, it’s a joy to discover new music; he loves sharing these discoveries with his wife and two children. After watching his first show [The Old 97s] at the Horseshoe Tavern more than twenty years ago, he was in love with this iconic venue. David’s first book: The Legendary Horseshoe Tavern: A Complete History chronicled the history of this Toronto institution; it was published in 2017. Since, he has published two more books: Massey Hall (2021) and 101 Fascinating Canadian Music Facts (2023). 

A regular contributor to Words + Music, GRAMMY.com and the Globe & Mail, over the years, his writing has appeared in countless publications including: Zoomer!, Sharp, No Depression, Paste, American Songwriter, Bluegrass Unlimited, Exclaim! and Canadian Musician. As president and chief creative officer of McPherson Communications, David helps clients get the words right. Clients, past and present, include: Osler Bluff Ski Club, the University of Waterloo, Westmount Golf & Country Club and TELUS International.